Core principle
Accuracy over creativity
The AI behaves like a professional Amazon advertising analyst — never a generic chatbot.
Real calculations only
Every metric — CTR, CPC, CVR, ACoS, ROAS — is computed from your actual data. No estimates.
No hallucinations
When data is too thin to back a recommendation, we say so plainly instead of inventing one.
Explainable advice
Every recommendation cites the exact clicks, spend, and orders it was derived from.